“Our mission is to collaborate with tourism authorities, tourism associations, destination management organizations, and other stakeholders to identify gaps in the tourism ecosystem and provide creative solutions that complement existing offerings; and to promote local, interregional and international sustainable tourism practices that contribute to the conservation of natural and cultural heritage, support local communities, and enhance the visitor experience. We believe that tourism can be a force for positive change, and we are committed to working with local, interregional and international stakeholders to achieve our goals.”